As NYC and Jersey City's premier bike sharing program, Citi Bike’s expansion into Miami required a design refresh of a partner’s existing mobile app in order to better align with the brand’s current visual identity. I was responsible for the overall art direction and design that utilizes native UI device elements.
In addition to the design of key screens such as the station locator, standard pricing, and frequently asked questions, I assisted with an audit of current processes in order to evaluate the needs and requirements of working wireframes and provide recommendations to further improve the user experience.
Agency Publicis Groupe
Role Art Direction, App Design, Product Design, UI/UX