Form & Function
Minimal and unobtrusive UI elements encourage effortless browsing through visual product categories meant to parallel seasonal look books and fashion editorials. Site navigation made simple.
On the Go
A focus on simplified mobile user flows informed the platform's fully responsive grid system, which easily and elegantly scales down to mobile– for even the busiest fashion aficionados.
Check This Out
Product detail pages feature full-width photography and simple add to cart/checkout options, along with key information and product descriptions to better help inform purchasing decisions.
Style & Substance
Working closely with the user experience team, an audit of the live site helped to refine the plethora of customizable fit, size and color options– as well as integrate product recommendations, reviews and frequently asked questions into the platform.