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Art direction and design for an ecommerce experience featuring mens streetwear. Bold, stark imagery and clean typography in a fully responsive and scalable grid system bring the collections front and center. Minimal, user-centric UI elements on both desktop and mobile devices encourage smooth browsing and checkout for fashionistas on the go.


In addition to hands on design and execution, I also collaborated with the UX team to audit the brand’s current online user experience in order to prioritize the plethora of customizable fit, size and color options, as well as integrate product recommendations, reviews and frequently asked questions seamlessly into the experience.


Role
Art Direction, Design, UI

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