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An e-commerce experience featuring striking imagery and clean typography in a fully responsive grid system that brings collections front and center. Minimal, user-centric UI elements encourage seamless browsing through visual product categories, with a focus on simplified mobile user flows.


In addition to hands on design and execution, I also collaborated with the UX team to audit the brand’s current online user experience in order to prioritize the plethora of customizable fit, size and color options, as well as integrate product recommendations, reviews and frequently asked questions into the experience.


Role
Art Direction, Product Design, UI/UX

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