Graphite_Thumbnail.png

Graphite

Fashion-forward streetwear requires an e-commerce platform unlike other typical clothing brands to better keep pace with the constantly evolving tastes of a capricious young audience. The following design concept showcases menswear collections front and center with commanding imagery, clean typography, and sleek visual UI design.



Roles & Responsibilities
Art Direction, Visual Design, UI

Graphite_1.png
Form & Function

Form & Function

Minimal and unobtrusive UI elements encourage effortless browsing through visual product categories meant to parallel seasonal look books and fashion editorials. Site navigation made simple.

Graphite_Nav_1.png
On the Go

On the Go

A focus on simplified mobile user flows informed the platform's fully responsive grid system, which easily and elegantly scales down to mobile– for even the busiest fashion aficionados.

Graphite_3.png
Graphite_4.png
Check This Out

Check This Out

Product detail pages feature full-width photography and simple add to cart/checkout options, along with key information and product descriptions to better help inform purchasing decisions.

Graphite_6.png
Style & Substance

Style & Substance

Working closely with the user experience team, an audit of the live site helped to refine the plethora of customizable fit, size and color options– as well as integrate product recommendations, reviews and frequently asked questions into the platform.

Graphite_1600x1200_2.png