Creating a visually compelling design system for a recently merged digital media giant involved a complex process, starting with the company’s minimal branding: a single blue colon. This highly collaborative effort helped launch a new way of thinking about brands in five key countries and languages around the world.

Roles & Responsibilities
Creative Direction, Design Direction


50+ Brands

50+ Brands

Oath’s collection of online brands range from wildly popular content sites such as The Huffington Post and Yahoo Sports to industry-leading data delivery platforms. Explorations into each brand's core values resulted in a corresponding unique visual concept.

Playing Well Together

Playing Well Together

Once concepts were vetted through individual brand leaders, we then worked closely with best in class 3D artists and music production partners. I directed and facilitated the development and delivery of all key campaign assets including music, animation, 3D models, and AR-enabled print ads.

Let's Get Weird

Let's Get Weird

Both concept and visual design reinforce the digital media company's power and scale to transform brands within their respective industries by featuring various online properties working together in concert– creating something new, exciting and unexpected.

Building Brands

Simplicity and flexibility ensure Oath’s new design system can scale across print, motion, and interactive pieces– as well as translating seamlessly yet elegantly into physical spaces and site-specific installations.