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Samsung

Design concepts for Samsung's innovative new refrigerator with a Wifi enabled touchscreen that lets you manage your groceries, connect with your family and entertain with streaming music and TV shows. I was responsible for concepting and designing primary landing pages that showcase product demos, features, and video content.


My process involved a simplified design approach to emphasize the product's unique selling points. Dramatic lighting paired with a close-up photographic style adds a heightened sense of excitement to Samsung's introduction into the category, while key specifications are illustrated in an easy-to-read module to better provide relevant information to users at a glance.


Agency
Rosetta

Role
Art Direction, Design

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