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Sony

Bold new design directions that rethink the way consumers navigate content through an immersive social experience. In addition to the overall visual direction, I developed a design concept seamlessly integrating social content as well as influencer stories in order to increase engagement in an organic and compelling way.


Roles & Responsibilities
Creative Direction, Design Direction, UX

Agency
IPG MediaBrands

Find Your Passion

Find Your Passion

A simple question posed on the landing page provokes users into appropriate entertainment verticals such as movies, music, gaming, art, and travel. Clear iconography and dynamic interaction spark curiousity to learn more.

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Sound of Music

Sound of Music

After making a selection, an extensive category page surfaces relevant content (including articles, user reviews, videos and user generated content) to help inform the types of products a customer might be interested in.

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Games We Play

Games We Play

Customizable content within each category provides an even deeper level of engagement. For example, a gaming category page features video trailers and YouTube walk-throughs commonly associated with newly released games and products.

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In The End

In The End

I also created low fidelity wireframes, developed high-level site maps, and provided strategic social content recommendations for the project. My design concepts were well-received by the client and resulted in new business acquirement for the agency.

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