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Sony

Bold new design directions that rethink the way consumers navigate content through a more immersive social experience. In addition to the overall visual direction, I developed a design concept seamlessly integrating social content as well as influencer stories in order to increase user engagement in a more organic and compelling way.


In lieu of standard product category pages, I mapped out a unique user flow that appealed to people’s passions instead. A simple question posed on a dynamic landing page provokes users into appropriate entertainment verticals such as music, movies, and games. I also created low fidelity wireframes, developed site architecture, and provided strategic social content recommendations.


Agency
IPG MediaBrands

Role
Creative Direction, Design Direction, Product Design, UI/UX

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