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Verizon

Verizon's updated visual identity communicates simplicity, reliability and focus on the customer. With the unveiling and rollout of the new logo, Verizon's mobile platform required a streamlined user experience to better align with the brand refresh and reflect the scalability of the redesigned mark.


Roles & Responsibilities
Art Direction, Visual Design, UI

Agency
R/GA

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Keep It Simple

Keep It Simple

I was primarily responsible for a systemic design approach involving art direction and visual UI development. The project included process-heavy flows such as product selection, phone customization, and device authentication.

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Surprise & Delight

Surprise & Delight

In addition to systems design, I designed key visuals leveraging existing style guides to help communicate the brand’s value. These introductory screens not only reinforce Verizon’s new repositioning, but also highlight a delightful, user-centric experience.

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