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VMware

VMware, a subsidiary of Dell Technologies, specializes in cloud and virtualization software and services. Their online resource, Radius, features the latest in news, industry trends, customer stories and product benefits. This information hub would collect and aggregate content across existing platforms and required a design that would surface articles intelligently while allowing users to search topics of interest with ease.


I was responsible for the overall art direction and design, in addition to developing the UI including smart filtering, keyword search results, mobile site navigation and more. Collaborating closely with the UX team, a heirarchy of featured content modules was selected for the homepage in order to maximize content visibility. This system of tiered content continues throughout the design of secondary and tertiary pages to insure a consistent user experience across all devices.


Agency
Weber Shandwick

Role
Art Direction, Design, UI

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