Wawa’s
The beloved East Coast convenience store’s annual Hoagiefest takes a modern turn while staying true to its psychadelic-inspired roots, featuring a classic family summer trip that begins at the local neighborhood Wawa. Collaborating with animation studio Gentleman Scholar and Duotone Audio Group, we created videos, swag, in-store and out-of-home placements for a feel-good campaign that celebrates the Summer of Hoagielove.
Summer of Hoagielove
Introducing a celebration that reaffirms the Wawa hoagie as the summer food of choice, to be enjoyed while doing the things you love the most.
